AGrow an app for Indian Farmers

How It All Started

During a recent visit to my village,
I noticed how most farmers still rely heavily on middlemen to sell their crops. Curious to understand more, I spoke to a few of them. They shared how difficult it is to sell directly to government mandis because of bureaucratic processes, lack of information, and poor access to reliable tools.

This dependency often leads to lower earnings and a feeling of helplessness. As a UX designer, I saw an opportunity to solve this problem with design by building a platform that simplifies crop selling and gives farmers more control over their hard work.

What Is AGrow?

AGrow is a digital platform designed to support farmers in selling their crops directly to APMC mandis without middlemen. It gives them useful tools, live information, and easy access to services everything they need to make better decisions and get better prices.

➪ Read the full case study on Behance, where I explained how I conducted research to identify the real problems farmers face and how I designed AGrow to solve them.

Click to Read full Case study on Behance

➢ Key Features of AGrow

• 📅  30-Day Weather Forecast
  Helps farmers prepare for rainfall, storms, or dry spells in advance, reducing crop damage and improving planning.
  
  

• 📊 State-Wise Crop Demand Data
  Shows which crops are most in demand across different states, so farmers can grow what sells and avoid overproduction.
  
  

• 🏬 Direct Selling to APMC Mandis (Bidding System)
  Lets farmers sell their crops directly through a bidding process—no middlemen, just fair and transparent prices.
  
  

• 🚜 Rent Machinery and Buy Equipment
  Farmers can rent tools like tractors or buy seeds, fertilizers, and equipment directly through the platform.
  
  

• 📢 Government Schemes & Subsidy Updates
  Easy access to the latest information on available support, financial aid, and agricultural policies.
  
  

• 📰 Agriculture News & Market Trends
  A real-time news feed keeps farmers updated on what's happening in the farming world, from prices to new practices.

Homepage Screen

Flow of bidding

AGrow was more than just a design project it was a chance to use design as a tool for real impact. By simplifying how farmers access markets, tools, and information, AGrow aims to give them the independence they deserve.

But there’s much more to this story
The research process, design decisions, and challenges I faced are all shared in detail in the full case study.

👉 Read the full case study on Behance

Take a closer look at how design can bring change, one crop at a time.